The Future of Tech Is Female

How to Achieve Gender Diversity

336 pages

2 illustrations

July, 2018

ISBN: 9781479875177


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Douglas Branson is the W. Edward Sell Chair at the University of Pittsburgh.  He is author of 23 books, including No Seat at the Table: How Corporate Governance and Law Keep Women out of the Boardroom (NYU 2007), and The Last Male Bastion: Gender and the CEO Suite in America’s Public Companies

All books by Douglas M. Branson

An accessible and timely guide to increasing female presence and leadership in tech companies 

Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, one asks what prevents women from reaching management roles, and, more importantly, what can be done to fix it? 

The Future of Tech is Female considers the paradoxes involved in women’s ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon 15 years of experience in the field, Douglas M. Branson traces the history of women in the information technology industry in order to identify solutions for the issues facing women today. Branson explores a variety of solutions such as mandatory quota laws for female employment, pledge programs, and limitations on the H1-B VISA program, and grapples with the challenges facing women in IT from a range of perspectives.  

Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry, concluding with a call to reform attitudes toward women in one particular IT branch, the video and computer gaming field, a gateway to many STEM futures.  An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the first steps toward a more diverse future for women in tech leadership


  • "Branson brilliantly tackles the pervasive and age-old problem of gender inequality in the previously unexplored sector of tech. He does more than just identify what’s wrong. He also offers a comprehensive critique of old and new solutions and strategies, identifying those likely to positively impact the trajectory of this sector to make it one in which women thrive."

    —Hannah Brenner, California Western School of Law

  • The Future of Tech Is Female focuses needed attention on the continuing and problematic shortage of female managers and leaders in U.S. information technology businesses.  Professor Branson makes a compelling case that this entrenched gender deficit is a significant economic and societal concern has been under-theorized and under-studied.  The analysis he provides is well-designed to fill gaps in the literature, and he offers observations that inspire and encourage novel solutions that show promise.  This is a valuable resource not only for women in and looking to enter technology fields, but also for business leaders, entrepreneurs, financial services professionals, investors , and the legal advisors who work with all of them.

    —Joan MacLeod Heminway, Rick Rose Distinguished Professor of Law, University of Tennessee