"A heady and rewarding explanation of our lives in the data age. [Cheney-Lippold's] discussion of privacy...will fascinate many. Essential reading for anyone who cares about the internet's extraordinary impact on each of us and on our society."
—Starred Kirkus Reviews
“This book sparkles with brilliant insights. It offers us tools and a vocabulary through which we can think about the layers of identities that our data-conjured ghosts inhabit. I don’t think I fully grasped the complexity of what these clouds of commercial data did with us and to us until I read We Are Data.”
—Siva Vaidhyanathan, author of The Googlization of Everything—and Why We Should Worry
“John Cheney-Lippold’s deft examination of ‘measurable types’—the categories by which we are known and assessed, based on our data—sheds light on contemporary society’s encounter with information systems to scrutiny, and with those eager to identify us for their own ends. We Are Data goes beyond naming possible harms. It helps us think differently about what it means to be ‘seen’ by marketers, algorithms, or the NSA as members of shifting categories—identifications that structure us and our encounter with the world, but that we have little power to shape.”
—Tarleton Gillespie, author of Wired Shut: Copyright and the Shape of Digital Culture
“We Are Data spells out the implications of being made of data in the digital age: our new ‘algorithmic identity.’ John Cheney-Lippold shows how algorithmic logics that undergird the architecture, regulation, monetization, and uses of the Internet have changed the nature of human experience and identity. Through witty and accessible examples, he eloquently lays out the social and political consequences of transcoding lived identity into measurable types in our new world. Clearly written, carefully researched, timely and intelligent, We Are Data is a compelling and much-needed book.”
—Alexandra Juhasz, Chair, Film Department, Brooklyn College
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