"All search results are not created equal. Through deft analyses of software, society, and superiority, Noble exposes both the motivations and mathematics that make a ‘technologically redlined’ internet. Read this book to understand how supposedly race neutral zeros and ones simply don’t add up."
—Matthew W. Hughey, Author of White Bound: Nationalists, Antiracists, and the Shared Meanings of Race
"Safiya Noble’s compelling and accessible book is an impressive survey of the impact of search and other algorithms on our understandings of racial and gender identity. Her study raises crucial questions regarding the power and control of algorithms, and is essential reading for understanding the way media works in the contemporary moment."
—Sarah Banet-Weiser, Author of Authentic™: The Politics of Ambivalence in a Brand Culture
"Safiya Noble has produced an outstanding book that raises clear alarms about the ways Google quietly shapes our lives, minds, and attitudes. Noble writes with urgency and clarity. This book is essential for anyone hoping to understand our current information ecosystem."
—Siva Vaidhyanathan, Author of The Googlization of Everything — and Why We Should Worry
"A distressing account of algorithms run amok."
"Noble demolishes the popular assumption that Google is a values-free tool with no agenda...She astutely questions the wisdom of turning so much of our data and intellectual capital over to a corporate monopoly….Noble’s study should prompt some soul-searching about our reliance on commercial search engines and about digital social equity."
"Noble makes a strong case that present technologies and search engines are not just imperfect, but they enact actual harm to people and communities."
“[P]resents convincing evidence of the need for closer scrutiny and regulation of search engine[s]….A thought-provoking, well-researched work….”
"Noble argues...that the web is ...a machine of oppression...[Her] central insight - that nothing about internet search and retrieval is political neutral - is made...through the accumulation of alarming and disturbing examples. [She] makes a compelling case that pervasive racism online inflames racist violence IRL."
—Los Angeles Review of Books
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