"All search results are not created equal. Through deft analyses of software, society, and superiority, Noble exposes both the motivations and mathematics that make a ‘technologically redlined’ internet. Read this book to understand how supposedly race neutral zeros and ones simply don’t add up."
—Matthew W. Hughey, Author of White Bound: Nationalists, Antiracists, and the Shared Meanings of Race
"Safiya Noble’s compelling and accessible book is an impressive survey of the impact of search and other algorithms on our understandings of racial and gender identity. Her study raises crucial questions regarding the power and control of algorithms, and is essential reading for understanding the way media works in the contemporary moment."
—Sarah Banet-Weiser, Author of Authentic™: The Politics of Ambivalence in a Brand Culture
"Safiya Noble has produced an outstanding book that raises clear alarms about the ways Google quietly shapes our lives, minds, and attitudes. Noble writes with urgency and clarity. This book is essential for anyone hoping to understand our current information ecosystem."
—Siva Vaidhyanathan, Author of The Googlization of Everything — and Why We Should Worry
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