“Impressively researched and astutely argued, Orienting Hollywood will no doubt change the way we think about and research transnationalism in film and media. Govil brilliantly integrates notions of aspirational practice, affective labor, contact tropes, industrial mirroring, and cultural echoing in a compelling and original analysis. Orienting Hollywood stands as an exemplary model of exactly the kind of integration between ‘cultural’ and ‘political economic’ research that many have called for, but few have realized. This book will be widely recognized and embraced as a key, innovative text in our field.”
—John T. Caldwell, author of Production Culture
"In this compelling study, Govil traces the ways in which the two production entities have shared finance, production, and distribution concerns, and demonstrates that far from being a recent phenomenon, this has been going on for a long time. Writing in a direct and accessible style with great economy and authority, Govil effectively delineates how Hollywood and Bollywood are, in fact, inextricably intertwined, and how this intermarriage will continue to flourish in the future.”
“[…] Govil’s is a timely work and brilliantly executed, a good model to follow for media industry studies.”
—Journal of Popular Culture
“Orienting Hollywood brilliantly remaps the relationship between Hollywood and Bombay cinema through a critical analysis of industry relations that pushes beyond traditional ‘national cinema’ frameworks and theories of cultural imperialism. Compelling and convincingly argued, Nitin Govil frames the century-long interactions between Hollywood and Bombay cinema as part of a complex and contradictory history, opening up new ways of understanding the transnational dynamics of global media industries.”
—Shanti Kumar, author of Gandhi Meets Primetime: Globalization and Nationalism in Indian Television
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