Strategies for Asia Pacific
Subjects:Economics & Business
Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region—South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand—have been virtually overlooked.
Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.
"This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate.”
New York University Press is proud to make many of our titles available in eBook editions. Below is the list of vendors that carry our titles in electronic format. Each vendor has its own pricing and delivery policies. Please follow the links below for more information.
Please list your name, institutional affiliation, course name and size, and institution address. NYU Press will cancel exam copy orders if information cannot be verified.