The Future of Brands

Twenty-five Visions

208 pages

40 illustrations

March, 2000

ISBN: 9780814737668

Authors

RITA CLIFTON is the head of Interbrand London.

All books by Rita Clifton

ESTHER MAUGHAN is a senior consultant with Interbrand's Brand Development team.

All books by Esther Maughan

In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge?

The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success.

Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.