From Bombay to Bollywood
The Making of a Global Media Industry
25 halftones, 3 tables
“From Bombay to Bollywood is a truly distinctive contribution to the field of global media studies. Punathambekar's comparative and transnational approach examines the movement of people, capital, images, and ideas. An engrossing read.”
—Marwan Kraidy, author of Reality Television and Arab Politics: Contention in Public Life
"Readers concerned with new media configurations in the wake of globalization will be attracted to From Bombay to Bollywood. The structure and prose grow clearer as the book proceeds. No prior knowledge of the Indian film industry is needed, but the Bombay Bollywood evolution provides insights that will carry over to those concerned with media developments in places ranging from Lagos to Sao Paulo."
—Maria Magdalena Leturia Bravo, International Journal of Communication
"[A] timely reminder of the untapped potential of Bombay's film industry for extending existing theoretical frameworks in media, film and production studies...If the changing text in Bombay cinema in the past decade has been a visible fact, Punathambekar's book demystifies that change by showing us the structural, geographic, and material transformations that have enabled a new form of meaning making to emerge in Bombay."
—Media, Culture & Society
"Historically situating the spatial and geographical coordinates of both 'Bollywood' and 'Bombay' within global landscapes of intermedia relationships and expanding the domains within which we can constitute and imagine these as focal points, this book crucially illustrates that Bollywood can no longer be imagined only as a film industry."
—The Velvet Light Trap
“Aswin Punathambekar’s From Bombay to Bollywood is a welcome addition to the recent shift in Indian film and media studies from an overwhelming focus on texts to ethnographies of Bollywood’s industrial, production, and material practices. […] [T]his book crucially illustrates that Bollywood can no longer be imagined only as a film industry.”
—The Velvet Light Trap
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